What we should mean when we say a launch is “working”
The answer depends on the job the launch was assigned to do.
Launches
8 posts
How to avoid promo decisions that only feel sophisticated
Complexity is not proof of intelligence.
Better launch debriefs ask better questions
A useful postmortem is specific enough to change the next release.
The problem with treating every romance launch like an event
Some books need a cleaner, quieter, steadier runway.
The first marketing question for a romance release should be smaller
Not “how do we make this huge?” but “what does this book need first?”
Launch stacks work better when each part has one job
Overlap is fine. Confusion is expensive.
The group-chat version of launch strategy is not enough
Peer advice helps, but someone still has to build an actual decision structure.
Release Stacks Work Better When Each Piece Has a Job
If every launch tactic is trying to do the same thing, you usually end up with overlap instead of momentum.