What we should mean when we say a launch is “working”
The answer depends on the job the launch was assigned to do.
8 posts
The answer depends on the job the launch was assigned to do.
Complexity is not proof of intelligence.
A useful postmortem is specific enough to change the next release.
Some books need a cleaner, quieter, steadier runway.
Not “how do we make this huge?” but “what does this book need first?”
Overlap is fine. Confusion is expensive.
Peer advice helps, but someone still has to build an actual decision structure.
If every launch tactic is trying to do the same thing, you usually end up with overlap instead of momentum.