The case for calmer marketing language in romance
Readers respond to confidence more than frenzy.
Positioning
6 posts
What authors miss when they only study successful covers
It helps to know what a cover is signaling, not just whether it looks expensive.
What trope language can and cannot solve
Tropes are a shortcut, not a full substitute for positioning.
The community is too forgiving of muddy subgenre signals
We sometimes act like readers should do interpretive labor the package should have done already.
Why romance authors need cleaner shared language around positioning
A lot of promo friction comes from imprecise language inside the author community itself.
Romance Readers Notice Tone Before They Notice Plot
A romance package tells readers what emotional lane they’re entering. If the tone signal is off, the rest has to fight uphill.